Gen Z’s New Detox: Swapping Screens for “Martha Stewart Summer” Simplicity

By Detox Tips & Guides Staff

Remember when “detox” meant juice cleanses and yoga retreats? Meet the 2025 twist: a full-on digital detox, Pinterest-style.

Why Gen Z Is Ditching Their Devices

According to Pinterest’s 2025 Summer Trend Report (data from January–March 2025), searches for “digital detox vision board” have surged 273%, while “digital detox ideas” are up 72%—proof that the generation famously glued to their screens is now purposefully logging off source.

From Dumphones to “Grass Touching”

In 2024, Pew found nearly half of American teens online “almost constantly.” Fast forward to 2025 and Gen Zers are taking control: an ExpressVPN survey reports that 46% are actively limiting screen time. Some embrace “dumphones” (basic phones with no apps), others simply step outside to “touch grass”—a tongue-in-cheek way to reconnect with nature.

The Rise of the “Martha Stewart Summer”

It’s not just about walking away from screens—it’s about filling the time with rural-chic pursuits. Searches for “Martha Stewart aesthetic” soared 2,889%, with users pinning ideas for farm-to-table cooking, urban gardening, and yes, detox summer drinks alongside mason-jar herb gardens.

What This Means for Detox Culture

While the digital detox trend champions unplugging, it also spotlights a broader turn toward “slow living.” Markets are responding: the digital detox app sector is projected to balloon from $0.39 billion in 2023 to an estimated $19.44 billion by 2032. In the meantime, some Gen Zers are curating summer “slow living” boards that blend cottagecore crafts, nature bathing, and carefully timed detox sips—proof that detox culture has evolved beyond kale smoothies.

Reconnecting Without the Scroll

If you’re curious how to emulate this trend without losing your Wi-Fi entirely, consider starting small: set “phone-free” hours, host an analog book club, or experiment with a simple detox drink at sunset. After all, a little intentional unplugging can offer big mental clarity—no screen required.

For a deep dive into the full trend report, check out the original Fast Company article here: Gen Z Is Embracing a Digital Detox and the “Martha Stewart Summer”.